Lack of Technical Knowlege Can Be Harmful to Business Owners

I know it may seem I am banging this gong over and over again, but just this week, I have had issues with a couple of customers for whom the lack of technical knowledge has come back to bite them hard from a business and financial perspective.

Regardless of the field endeavor, knowledge is a powerful tool. It can help you navigate the morass of so-called information spewing forth from "those in the know". For one client, taking the time to educate themselves has meant a sense of freedom from medically imposed restrictions and suddenly, by learning how to leverage technology properly, a world of possibilities has opened up before them.

This is powerful stuff and none of us can afford to be left behind. New technology is not a reason to be fearful, nor is it the work of the devil come to make our lives more difficult. It is merely the on-going application of the results of decades of research and development that are coming to fruition.

Ask yourself.... what are your feelings around technology? Why do you feel the way you do? These are important questions as the 21st Century will demand a higher and higher level of technical understanding from the individual business owner. You will eventually have to come to grips with the fact that running a business today requires the application of technology and if you are going to make smart business decisions, you have to have a frame of reference from which to make those decisions.

There are many sources of good information on the web these days. A short list includes the following luminaries:

• Google
• Wikipedia (use with some caution)
• Engadget
• CNet
• Petri IT Knowledge Base (from Italy)

Do yourself and your company a favor and carve out time every week to sit and read and learn. You and your business will benefit....I promise!

More later.